Hello, Skiller! Before diving into Zomato digital marketing strategy, let’s reflect on its beginnings. Zomato was founded in 2008 by Deepinder Goyal and Pankaj Chadda with a mission to make restaurant discovery and food ordering easier. What began in Gurgaon has now grown into a global phenomenon, listing millions of restaurants worldwide. Zomato’s digital marketing strategy has been crucial to its success. The company was among the first to operate in India before expanding internationally. Zomato’s app is designed to cater to a wide audience, offering a variety of dishes delivered straight to your doorstep. The online food delivery market is expected to grow rapidly, with a 15.4% annual increase projected by 2025. Zomato’s marketing strategy leverages Google Ads, social media, and influencer partnerships to reach its target audience. The app’s push notifications are a standout feature, known for their humor and appeal. Despite a few bumps along the way, such as a failed campaign on World Environment Day, Zomato continues to innovate and grow. The company’s founders have proven that with the right approach, even the simplest ideas can lead to significant success.