The car rental sector has evolved significantly in recent years due to technological innovations and changing consumer preferences. Key advancements include AI-driven car rental booking software, which optimizes operations by analyzing data to forecast demand, helping companies adjust fleet sizes and pricing. This technology enhances customer satisfaction through automated booking systems and personalized recommendations, while AI chatbots provide instant support. Additionally, machine learning and predictive analytics improve inventory management, allowing real-time tracking of vehicle usage and maintenance, which boosts efficiency and reduces costs. The rise of electric and hybrid vehicles reflects shifting consumer preferences towards sustainable options, prompting rental companies to expand their eco-friendly offerings.