SEO is not just about generating traffic—it’s about generating the right traffic. By focusing on long-tail keywords and creating content that addresses specific customer needs, you can attract users who are genuinely interested in your products or services. For instance, if you combine SEO with content marketing, you can create blog posts that offer valuable insights into email marketing services. This type of content not only ranks well but also provides answers to your audience’s questions, positioning your brand as an authority in the industry.