In 2023, the global B2B Lead Generation Services Market was valued at USD 6.3 billion and is expected to reach USD 15.5 billion by 2031, growing at a CAGR of 12.5% during the forecast period. The ongoing adoption of advanced technologies like artificial intelligence, automation, and data analytics is expected to fuel this growth, making B2B lead generation a vital tool for businesses looking to remain competitive in an ever-evolving digital landscape.