From increasing the credibility of a brand to developing devotion from customers, there are so many reasons as to why podcasts are a must for business growth. Some of the key benefits include: Increasing awareness of brand: Podcasts are a great way to increase brand awareness and reach new market segments especially if it is cross promoted along other marketing strategies. Acquiring leader status: By sharing insights and points of views and opinions on timely topics, it helps to enforce that your brand is an authority in the particular industry. Encouraging the audience: One good advantage of a podcast is that it gives an opportunity for the listeners to have a bond with the brand, which helps create an audience around the content. Enhancing customer retention: Offering value through your podcast means that you build trust and loyalty and therefore the chances of repeat customers are high. Increasing return on investment: In comparison to many conventional means of advertisement, podcasting is easier and cheaper, and while the initial investment may not be major, the long term benefits are. As far as marketing of podcasts is concerned, an innovative technique is combining audio with visuals. It’s then desirable to work with a videographer in Dubai, as that can certainly extend the reach of your podcast. This is a great way to promote your material, as short recordings of podcasts are able to attract attention and expand the audience. Podcast clips can serve as a perfect tool to “hook” interested potential listeners and get them to come back for more. Video also allows for better evocation of imagination through storytelling and enhances the understanding of your brand or the message conveyed.