Today’s digital landscape demands a nuanced approach to marketing, where a customer’s current location plays a pivotal role in their decision-making. Evolution, the latest upgrade to the Evolution Customer Engagement Platform, taps into this need by utilizing real-time location data effectively. This innovation opens up a world of possibilities across different industries. Here’s how businesses can apply this technology in various scenarios for enhanced customer engagement and increased conversions of offers within their Customer Loyalty and Value Management programs: