ITC is dedicated to addressing global environmental challenges through sustainable business practices. With a vision rooted in putting India first, the company champions low-carbon growth, renewable energy adoption, and water security initiatives. ITC’s innovative strategies focus on creating economic, environmental, and social capital to make a lasting, positive impact on society. Through efforts like the WoW (Well-being Out of Waste) programme, ITC strives to lead by example, blending business success with ecological responsibility.