When it comes to holiday seasons, today’s customers expect more and more unforgettable experiences and entertaining activities that would add value to them during their celebration period. Whilst various discounts, coupons and financial incentives are offered, telecommunications operators still tend to present a wide range of attention-grabbing benefits and features hoping to attract various market segments: from sport lovers to food enthusiasts, from media gurus to life coaches. The result of creating such a long, ‘everything-is-available-to-all’, list of offers is that most of them are of little relevance to each individual customer, and so those not willing to spend the time to go through the whole list lose interest.